The Truth Behind Facebook Pages

likeRecently, I boosted one of my posts by paying Facebook $20. Most authors make Facebook pages to gain and interact with readers. At the present time, I have 1,828 likes on my page.  How many people see what I post?  Hardly no one, unless I pay.  Here is a recent sampling of the number of people I’ve reached in the past few days:

  • 88 People – Posted a link to my entertainment blog on a movie I recently reviewed.
  • 6 people – Made a two sentence comment about someone who read The Price of Passion.
  • 44 people – Gave my best selling statistics on Amazon UK for Dark Persuasion
  • 5 people – I wrote three sentences complaining about how many people I can reach in my audience when I post. (I’m feeling censored – 5 out of 1,828 know how I feel.)

If I want anyone to read what I post, I must pay.  Yes, that’s right – pay.  I recently posted this:

On sale during May – 99 Cents – Award-Winning Finalist in the Fiction: Romance category of The 2012 USA Best Book Awards, sponsored by USA Book News — Described by Night Owl Romance as, “Powerful, haunting, poignant and angst-filled. This is a fantastic read that will stay with you.”

The advertisement had a picture but no lettering.  If you have too much showing on your picture, they will deny your attempt to advertise.  So I paid $20 and targeted the ad to female readers, ages 15-65+, who lived in the United States, United Kingdom, Canada, and Australia. My results were as follows:

  • 5,669 people saw this add scrolling through their feed
  • 50 clicked on the photo taking them to Amazon
  • 6 people liked my page because of it
  • 51 people gave me a thumbs up on my post

In essence, I engaged 111 individuals for $20.  If all of the 50 people purchased my book, I made $17.50 ($0.99 per book x .35 cents).  As you can see, I lost $2.50 on the endeavor, but I can’t really confirm that all of those 50 bought the book.

Since I lowered the price to 99 cents on April 28, I’ve run one other advertisement on BookBub that cost $70.  To date, I’ve sold 626 copies of Dark Persuasion, which means I have met 626 new readers.  However, my paltry results from Facebook tell me that my investment of $70 elsewhere turned out to be a better investment.

Facebook makes a huge amount of amount from paying advertisers.  I spend around $300 annually to boost my posts so you can read them. Otherwise, it is absolutely impossible for me to continue to engage my fans.

So how can you be sure that you see my posts in your feed?  Well, when you like a page there are things that you need to do at your end:

  • Go to the left-hand side and scroll to the down until you come to INTERESTS.  Roll your mouse over the area until you see “more” and click on it.  It will bring up the second screen.
  • On the next screen, you have the option to add interests. Click +Interests and then make your own list.  For example, “Authors.”
  • From there you can add any page that you have liked before.  Scroll around until you find mine and check it!
  • Check the other authors you like, too, then hit NEXT.
  • The following page gives you the option to save your privacy for these posts. Hit DONE.
  • The feed for your interest will now be located off to the left-hand side for all your favorite authors under Interests.  When you click on it, they will show up in a long line of posted updates.
  • And last but not least, engage with me.  Write something.  Thumb something.  Laugh at something.  Cry over my late releases.  Get angry when I kill off a character.  Every little action you do on my page creates a better experience in your feed as well as boosting my reach to others.

Another option if you don’t want a feed of all your favorite interests is to take another course of action. When you like a page it turns to LIKED.  Use the drop-down menu to choose your notifications. Then you can run over to the left-hand side of your page and find PAGE FEEDS (look for the little flag).  Click on it and there is the feed to your LIKED pages. They should show up in your feed, but once again engagement will only keep them there.

I hope this blog post is an eye-opening article into Facebook’s literal LIKES and DISLIKES. Of course, like any social media platform, Facebook wants to make money.  Sometimes I frankly think they forget I would like to as well.