Reviews & Advertising – It’s a Jungle Out There

As an author and someone who can’t stop writing 24/7, I often find it interesting how shy readers can be about writing reviews. Reviews not only help other readers, but they also help authors.  Even a bad review can push interest in a book. With the Amazon market filled with millions of books (think 1.3 million and thousands daily are added), visibility is becoming a huge challenge for many authors.  The only way to become visible is to pay for advertising. However, there are qualifications even to advertise, and the most challenging qualification is the minimum number of reviews a book must have in order to be considered.  Requirements can be anywhere from five to ten reviews on a book with an average rating of 4.0 or higher before they will consider your ad. Unfortunately, I struggle with a few of my novellas that haven’t garnished enough reviews to advertise, Read More