How Reviews Help Authors

Marketing is a pain.  It’s expensive.  It’s a time-consuming task. It’s necessary to get visibility in a saturated marketplace. My biggest obstacle in releasing a new book is the lack of reviews that plague me on Amazon for months on end.  Without reviews, I cannot market.  Without marketing, I cannot sell in a saturated marketplace.  Amazon is the toughest place to obtain reviews. Star ratings are plentiful on iTunes in comparison. When I say that the best way to thank an author is to write a review, I sincerely hope that you will consider supporting the authors you read in this fashion.  A few words and a number of stars help immensely to aid authors in getting noticed amongst a crowded marketplace. Did you know that after 20-25 reviews, Amazon notices and will include me in the “also bought” list or the “you might like list” as you browse for Read More

The Love/Hate Relationship for The Price of Innocence

My recent promotion on The Price of Innocence has once again skyrocketed the book into bestseller sales ranks, giving it more exposure than usual. It appears that I am having a repeat of my 2012 experience when I participated in May with a free giveaway. Since this book was first released in 2009, I have consistently advertised it as historical fiction, with romantic elements. It is not historical romance. If you’re looking for traditional feel-good romance, that is not The Legacy Series. If you read the series, proceed with caution. It’s not the normal cookie-cutter story to sweep you off your feet. It is a family saga that covers twenty-plus years. My characters face hardship and challenges. The story is filled with reality; and its themes are the price we pay for innocence, deception, love, and passion. The Price of Innocence has been reviewed by Writer’s Digest (read here the Read More

Reviews & Advertising – It’s a Jungle Out There

As an author and someone who can’t stop writing 24/7, I often find it interesting how shy readers can be about writing reviews. Reviews not only help other readers, but they also help authors.  Even a bad review can push interest in a book. With the Amazon market filled with millions of books (think 1.3 million and thousands daily are added), visibility is becoming a huge challenge for many authors.  The only way to become visible is to pay for advertising. However, there are qualifications even to advertise, and the most challenging qualification is the minimum number of reviews a book must have in order to be considered.  Requirements can be anywhere from five to ten reviews on a book with an average rating of 4.0 or higher before they will consider your ad. Unfortunately, I struggle with a few of my novellas that haven’t garnished enough reviews to advertise, Read More